By Yousif Asfour and Sandy Molloy

Think differently. Lead better.

We all start out being good at something. Leadership challenges us to become good at something else.

Whether you're leading a team, running an organization, or just beginning to discover what leadership means, the journey is much the same: learning to ask better questions, help others grow, and challenge what you think you know.

Geek to Lead is where we share what we've learned, and what we're still learning, through books, stories, reflections and conversations about leadership.

Our books

Two books, two complementary perspectives

Practical lessons for the move from doing the work to leading it, and the curiosity that keeps a leader growing.

Our story

Why "Geek to Lead"?

The name Geek to Lead reflects where our journey began: the transition from technical expertise to leading people. But the lessons we've learned extend well beyond technology.

Whether you're an engineer, teacher, entrepreneur, executive, or student, leadership involves many of the same challenges: learning to work through others, asking better questions, challenging assumptions, and helping people succeed.

We believe leadership is a journey of continuous learning. And we believe that journey should be practical, thought-provoking, and occasionally fun.

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Conversations

Leadership is better explored together.

Books can start a conversation. Workshops and discussions bring it to life.

  • Arab States Research and Education Network (ASREN), Morocco · 2026Leadership workshop
  • NYSERNet CIO gathering, New York State · 2024Leadership workshop
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The authors

Meet Yousif and Sandy

YADr. Yousif Asfour

Dr. Yousif Asfour

Technology leader and author

Has spent more than 30 years building and leading technology teams in the United States and the Middle East, including as founding CIO of NYU Abu Dhabi.

SMSandy Molloy

Sandy Molloy

Leadership coach and author

Has spent three decades developing leaders and shaping culture across Europe, the Middle East and Africa, and coaches leaders through change.

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